Launching a new ad account at its full intended budget can attract additional review. Meta has no history for the account, so a sudden jump to high daily spending may resemble the behavior of a compromised or fraudulent advertiser. A gradual start gives Meta more consistent information about the business. Install the pixel as soon as the account is ready, ideally before the first campaign launches. This begins building a record of legitimate website activity and allows time to confirm that events are being received correctly. Start the first campaigns with a modest daily budget and keep spending stable for several days. If delivery, billing, and approvals remain normal, increase the budget in controlled steps. Raising it by about 20% every two or three days is a reasonable starting point, although the right pace depends on the account and its conversion volume. The purpose of a slow increase is not to satisfy a hidden formula. It is to avoid sending several risk signals at once. A new payment method, an untested domain, unfamiliar administrators, and a large spending increase can collectively make an otherwise legitimate account look unusual. The first one or two weeks are especially important because they establish the account's initial record. Moving too quickly may lead to a manual review or spending limit that delays the campaign longer than a careful launch would have. bm2500 provides a daily ramp schedule that teams can adapt to their own budgets.